discovery

TikTok Throwbacks
Vintage value: What can we learn from TikTok’s top throwback tracks of 2021?

Wondering where to focus your attention for TikTok? Here’s some guidance based on our AI analysis of the platform’s biggest vintage tracks.

Middle East North Africa Artists with Hit Potential
12 Artists from the Middle East and North Africa with global Hit Potential

Dialect barriers, western influence and evolving local traditions take centre stage in our dive into the emergent music scenes of the region.

What Makes Music Go Viral in Southeast Asia?

How can one tell when a piece of music is going to go viral? We look at each of the weekly top 20 viral tracks on Spotify in Southeast Asia to extract information about different tastes in the region.

We Tried to Make the Perfect TikTok Hit Using Insights from Our AI

The TikTok Tsunami In the wild and wonderful year of 2020, the phrase “TikTok hit”…