discovery

What Makes Music Go Viral in Southeast Asia?

How can one tell when a piece of music is going to go viral? We look at each of the weekly top 20 viral tracks on Spotify in Southeast Asia to extract information about different tastes in the region.

We Tried to Make the Perfect TikTok Hit Using Insights from Our AI

The TikTok Tsunami In the wild and wonderful year of 2020, the phrase “TikTok hit”…