Industry

Could AI power programme personalisation for festival-goers?

What if there was a way of curating your music festival experience based on the kind of music you like? What if you could see the genre, energy, or gender mix of a line-up at a glance? Well, Musiio’s AI-powered tagging system might be able to help.

6 innovative female music tech leaders you should know

This International Women’s Day, we’re celebrating impressive female founders, CEOs and GMs who are innovating in music data, licensing, streaming, events and more.

Watch: Could better music metadata influence sync decisions?

Commercial Director Mack Hampson outlines Musiio’s approach to tagging music and how AI can be an assistive technology for understanding sync on a per-project basis and across the industry.

Adam Driver in Burberry Hero campaign with FKA Twigs "Two Weeks" playing.
6 of the best syncs of 2021, chosen by industry experts

Trends this year included hope, home recording and hearty nostalgia.

Middle East North Africa Artists with Hit Potential
12 Artists from the Middle East and North Africa with global Hit Potential

Dialect barriers, western influence and evolving local traditions take centre stage in our dive into the emergent music scenes of the region.

Granular Analysis Of Mondo.NYC Song Submissions With Musiio’s Hit Potential Algorithm

We partnered with Mondo 2021 to showcase our Hit Potential technology and a second-by-second analysis of the top artist submissions.

Do Music Tastes In The UK Differ From Global Preferences?

What does 2 years of Spotify Top 200 charts from the UK and Global tell us about the difference in music preferences?

Viral Music versus Billboard Hits – What’s The Difference, Really?

Musicians today measure success by virality or streaming numbers. Ideally, of course, you’d have both, but the truth is that only a small proportion of songs “make it” on both counts. What can we learn by using our Tag API to analyze viral hits, billboard hits, and the rare songs that manage to do both?

To answer this question, we looked at 104 weeks of 2 separate charts over the last 2 years (July 2019 to July 2021): the Spotify Weekly Top 200, and the Spotify Weekly Viral 50.

Which Musical Tempos Are People Streaming The Most?

Choosing the right tempo may have an effect on your song’s likelihood of making it to the global charts, or even how many times it is streamed. So which tempo is best? To illuminate this subject, we used our Tag API to analyze 1806 songs from the Spotify Global Weekly Top 200 charts, gleaned from 104 charts between 2019 and 2021.

We Analyzed 2 Years Of Music To Find Out If Male Or Female Voices Get More Streams.

The question of gender equity is an important one in the music industry, and data has the power to stimulate useful discussions that can lead to change. So we decided to ask: are men and women equally represented in popular music? And if representation is not equal, why?

To answer these questions, we gathered the last 2 years of Spotify Top 200 Weekly charts – 104 weeks in total. Every week, 200 songs make it to these charts by virtue of their streaming numbers. That’s 20800 songs in total. After eliminating duplicates, we found that there were only 1806 unique songs. We analyzed these songs and our results are as follows: