Virtual

Resilience, adaptability and good lighting: How Musiio has kept the lights on (literally) through COVID-19

When a pandemic hits a relatively young business, it can go one of two ways.…

Virtual Performances: Travis Scott, Marshmello, and The Weeknd: But who’s next?

While live music hasn’t been able to get back to the glory days pre-pandemic, we’ve seen Travis Scott, Marshmello and The Weeknd turning into virtual characters as they perform live in virtual environemnts on social and gaming apps TikTok and Fortnite. What is it that makes them perfect to perform in such an environment? Can our AI tell us anything about common threads in their music?