viral

Christmas Clips – woman dressed as elf doing a TikTok dance
Increase potential TikTok virality with these Christmas song clips chosen by AI

We’ve used our new Segment Selection tool to find share-worthy clips from festive classics, and give you some ideas for how to use them

Billboard Hits Show Trends, But Viral Music Is Unpredictable

Carefully analyzing billboard hits over the years can reveal useful patterns in music consumption. Artists and record label executives can act on these to ride the wave of a trend or get off before it becomes unfashionable.

We analyzed 5200 Viral songs across 2 years, from the Spotify Viral Top 50, and found that the data was much more random than contrasting data from Spotify Top 200 music in the same period.

Viral Music versus Billboard Hits – What’s The Difference, Really?

Musicians today measure success by virality or streaming numbers. Ideally, of course, you’d have both, but the truth is that only a small proportion of songs “make it” on both counts. What can we learn by using our Tag API to analyze viral hits, billboard hits, and the rare songs that manage to do both?

To answer this question, we looked at 104 weeks of 2 separate charts over the last 2 years (July 2019 to July 2021): the Spotify Weekly Top 200, and the Spotify Weekly Viral 50.

These Viral Songs Are “Bad”. But Are They, Really?

WHAT IS HIT POTENTIAL? Our AI-powered Hit Potential Algorithm ‘listens’ to tracks and returns a…

2020 Was An Emotional Year For The USA And Its Viral Music.

2020 was an intense year for the USA. Protests, a hotly contested election, and the…

Can 5200 Songs Tell You Where Viral Music Is Going?

We used our AI to analyze 5,200 viral songs from 104 weekly charts in the USA from 2019-2020 to see if we could discern useful patterns in Genre with actionable takeaways for artists and labels.