trends

Which 2021 Christmas single has the most staying power? And why isn’t it Ed Sheeran’s?

Which decades are responsible for the most enduring Christmas hits? And why going up against Bublé might be ill-advised.

Billboard Hits Show Trends, But Viral Music Is Unpredictable

Carefully analyzing billboard hits over the years can reveal useful patterns in music consumption. Artists and record label executives can act on these to ride the wave of a trend or get off before it becomes unfashionable.

We analyzed 5200 Viral songs across 2 years, from the Spotify Viral Top 50, and found that the data was much more random than contrasting data from Spotify Top 200 music in the same period.

2020 Was An Emotional Year For The USA And Its Viral Music.

2020 was an intense year for the USA. Protests, a hotly contested election, and the…

Artificial Intelligence and the Future of Music Search for DJs

When Mack started DJing 20 years ago, things were very manual and limited. Fast forward to now, DJs are able to search for music and create sets at their fingertips. But what about the future and beyond – read more as he explores the trends and possibilities of DJing in the future.

Chart Toppers Series #1 – Trends from 3 Decades of Pop Music (1990-2019)

“There is no formula in writing a hit song.” But, perhaps there are patterns. Finding…