europe
By combining nostalgia for British rock music and respect for the Eurovision sound, Sam Ryder broke the UK’s losing streak. We dig into the data to see how his success might be replicated.
According to the IFPI Global Music Report, Germany, France, England, Italy, and Netherlands, lead the European recorded music industry in 2018. To find out what makes these markets tick, we used our AI to tag the Top 50 Spotify viral hits from each country.