Carefully analyzing billboard hits over the years can reveal useful patterns in music consumption. Artists and record label executives can act on these to ride the wave of a trend or get off before it becomes unfashionable.
We analyzed 5200 Viral songs across 2 years, from the Spotify Viral Top 50, and found that the data was much more random than contrasting data from Spotify Top 200 music in the same period.
Musicians today measure success by virality or streaming numbers. Ideally, of course, you’d have both, but the truth is that only a small proportion of songs “make it” on both counts. What can we learn by using our Tag API to analyze viral hits, billboard hits, and the rare songs that manage to do both?
To answer this question, we looked at 104 weeks of 2 separate charts over the last 2 years (July 2019 to July 2021): the Spotify Weekly Top 200, and the Spotify Weekly Viral 50.