Here are a couple of common phrases that we hear from customers regarding metadata and tagging:
“Our tagging strategy is good now, but we don’t have time to get to the old stuff.”
“We generally have a good idea of what’s in our catalogue... but how do we know we’re not missing anything?"
Music metadata tagging has long been an issue for catalogue owners; it’s laborious, time-consuming and one of those tasks that get palmed off to an often under-qualified music intern to churn out. But a well-tagged catalogue is grossly undervalued if you’re just looking to get a dull job off the to-do list.
The metadata attached to your music assets are more critical to your business operations than you might think. Your assets need to be discovered at every point of the digital lifecycle. Key to building trust in your service is ensuring your metadata is highly accurate and that music is returned when your users need it most.
Broad, meaningful and accurate metadata gives your business the best chance for a return on investment for every musical asset. An abundance of great tags is therefore absolutely essential to protect your business from lost opportunities. Digital music without tags is like having a bunch of great records without sleeves or stickers; It might be great quality, but who has the time to invest in searching through it? Especially when the record store next door is fully organised by genre, mood and energy...
For video producers, DJs, curators, or anyone whose job is to scour through catalogues with endless search keywords and synonyms, trying to find that hyper-specific piece of music they can’t find, usually means hours of stress or a few late nights listening to track after track... on time which was definitely not in the client budget. The worst case is that your tags don’t guide or filter your users to the pocket of options you have available, so they give up... and move on, and you lose them to the competition.
While the look and feel of your website might seem important, the vast majority of your users' experience is based on their ability to easily search and discover music they were looking for. Your job is to give your customers the tools to experience your brand or service in the way it was intended. Playlists and sliders are nice to have, but highly accurate metadata is the foundation of frictionless discovery whether you use the DDEX Standards or a unique taxonomy.
What will better metadata do for your music catalogue and your business?
Better Organization and Search - Reduce the time taken internally and externally to find the music you are looking for.
Define A Common Language - Make it easier for everybody within the organisation and your customers to speak a common language.
Richer Data Analytics - Get meaningful insights and make better business decisions by seeing the bigger picture with clear, high quality metadata.