Many commercial music decisions are made based solely on gut feel. But given that 21m+ tracks are released on streaming platforms yearly, A&R executives know what it’s like to be inundated in low quality demos. The question: Can an AI be trained to help in this process?
According to the IFPI Global Music Report, Germany, France, England, Italy, and Netherlands, lead the European recorded music industry in 2018. To find out what makes these markets tick, we used our AI to tag the Top 50 Spotify viral hits from each country.
Tiktok exploded in 2020 and many different music go viral on the platform. We seek to find out: Is there a formula for the success of these music?
When Drake released “One Dance”, it took everyone by surprise for its popularity in the millennium. It also herald the start of a mass trend in Afrobeats and in this post, we go in-depth and understand more about this genre.
Which Southeast Asian country should you market your music in? In this article, we learn how we can apply data to our decision making.
We conducted a blind listening experiment to test our AI’s ability to select a great playlist of tracks against 5 of the best streaming services in the world.
Advertising and music have gone hand in hand since the 1920s. How has the sound of car brands evolved since? We look at the most viewed Youtube car ads in Malaysia in 2020.
When Mack started DJing 20 years ago, things were very manual and limited. Fast forward to now, DJs are able to search for music and create sets at their fingertips. But what about the future and beyond – read more as he explores the trends and possibilities of DJing in the future.
When a pandemic hits a relatively young business, it can go one of two ways.…