AI Insights

What Makes Music Go Viral in Southeast Asia?

How can one tell when a piece of music is going to go viral? We look at each of the weekly top 20 viral tracks on Spotify in Southeast Asia to extract information about different tastes in the region.

What Do Car Ads in Malaysia in 2020 Sound Like?

Advertising and music have gone hand in hand since the 1920s. How has the sound of car brands evolved since? We look at the most viewed Youtube car ads in Malaysia in 2020.

Artificial Intelligence and the Future of Music Search for DJs

When Mack started DJing 20 years ago, things were very manual and limited. Fast forward to now, DJs are able to search for music and create sets at their fingertips. But what about the future and beyond – read more as he explores the trends and possibilities of DJing in the future.

We Tried to Make the Perfect TikTok Hit Using Insights from Our AI

The TikTok Tsunami In the wild and wonderful year of 2020, the phrase “TikTok hit”…

FIFA 21: A Soundtrack Analysis by A Geeky Gamer

How do the FIFA 21 soundtracks sound like? Read more to find out how the genres, moods and emotions elevate its gaming experience.

The New Billboard Global Chart: An Analysis of the Top 100

Last week (Sept 14) saw the launch of the Global Billboard Chart which ranks the…

FUNK vs FUNK

In the final article within the series, Erik Hargrove brings us through his Funk favourites – with the help of our AI.

Virtual Performances: Travis Scott, Marshmello, and The Weeknd: But who’s next?

While live music hasn’t been able to get back to the glory days pre-pandemic, we’ve seen Travis Scott, Marshmello and The Weeknd turning into virtual characters as they perform live in virtual environemnts on social and gaming apps TikTok and Fortnite. What is it that makes them perfect to perform in such an environment? Can our AI tell us anything about common threads in their music?