AI Insights

Kate Bush Hounds of Love illustration by Nisah Jfr
What can we learn from the explosion of ‘Running Up That Hill’?

Kate Bush’s song has soared to fame due to its pivotal role in Netflix’s Stranger Things, but what can we learn about its success on the Billboard chart and TikTok?

Stranger Things Eleven
Stranger Things soundtracks are getting darker, more dramatic, says AI

What can we tell about the original score with our tagging AI? How does this correlate to the on-screen action, and what predictions can we make about the fourth season’s music?

Sam Ryder Eurovision Hero Image
How Sam Ryder changed the way the UK views Eurovision

By combining nostalgia for British rock music and respect for the Eurovision sound, Sam Ryder broke the UK’s losing streak. We dig into the data to see how his success might be replicated.

Why do less perfect records win Grammys?

What can we learn about the 2022 Grammys through the lens of AI? And how could the tech help in future?

Can a listening AI predict Grammy winners?

Probably not, but it can tell us whether the Grammy nomination overhaul has been effective.

Batman score traits AI analysis
The Batman’s soundtrack is uniquely sad, scary and energetic, according to AI

Can we map the darkness of the Batman movies across the various reboots using the music as a proxy? Fasten your utility belts, we’re going to find out.

How After Life’s soundtrack has evolved over three seasons

What can we tell about After Life from AI analysis? And how can this help music supervisors and other creators when seeking the perfect mood?

What does award-winning new music sound like in 2022? An AI analysis of the BRITs

What can we learn from new artist nominations in the last five years? And what can this tell us about possible future trends?

TikTok Throwbacks
Vintage value: What can we learn from TikTok’s top throwback tracks of 2021?

Wondering where to focus your attention for TikTok? Here’s some guidance based on our AI analysis of the platform’s biggest vintage tracks.

Don't Look Up blog post disaster movie hero image
Don’t Look Up: How do you soundtrack the apocalypse?

“Play it as real as you can, even if it’s crazy absurd,” says director Adam…