AI Insights
What does 2 years of Spotify Top 200 charts from the UK and Global tell us about the difference in music preferences?
Can you tell how popular an artist is, just by analyzing a single song? Can you tell in advance how many streams that song will get on Spotify?
In this small-scale pilot study, a collaboration between Musiio and Meddling A&R, we aim to determine whether our Hit Potential Algorithm can be used to predict the success of a song and the size of that song’s artist(s)’ fanbase.
Carefully analyzing billboard hits over the years can reveal useful patterns in music consumption. Artists and record label executives can act on these to ride the wave of a trend or get off before it becomes unfashionable.
We analyzed 5200 Viral songs across 2 years, from the Spotify Viral Top 50, and found that the data was much more random than contrasting data from Spotify Top 200 music in the same period.
Musicians today measure success by virality or streaming numbers. Ideally, of course, you’d have both, but the truth is that only a small proportion of songs “make it” on both counts. What can we learn by using our Tag API to analyze viral hits, billboard hits, and the rare songs that manage to do both?
To answer this question, we looked at 104 weeks of 2 separate charts over the last 2 years (July 2019 to July 2021): the Spotify Weekly Top 200, and the Spotify Weekly Viral 50.
Analyzing the Global Spotify Top 200 charts about the state of gender representation in Hip Hop.
Choosing the right tempo may have an effect on your song’s likelihood of making it to the global charts, or even how many times it is streamed. So which tempo is best? To illuminate this subject, we used our Tag API to analyze 1806 songs from the Spotify Global Weekly Top 200 charts, gleaned from 104 charts between 2019 and 2021.
The question of gender equity is an important one in the music industry, and data has the power to stimulate useful discussions that can lead to change. So we decided to ask: are men and women equally represented in popular music? And if representation is not equal, why?
To answer these questions, we gathered the last 2 years of Spotify Top 200 Weekly charts – 104 weeks in total. Every week, 200 songs make it to these charts by virtue of their streaming numbers. That’s 20800 songs in total. After eliminating duplicates, we found that there were only 1806 unique songs. We analyzed these songs and our results are as follows:
We analyzed 1587 songs that made it to the USA Spotify Viral 50 charts during 2019 and 2020 to find out which Moods were most popular and correlated with commercial success.
A simple method of using comparison datasets to determine the market fit and overall potential of a piece of music, with a combination of objective and contextual data. It’s so simple that you don’t even need to be a data scientist to do it.
For a time, guitar gods roamed the earth. Steve Vai, Yngwie Malmsteen, Paul Gilbert – the idols of many a sweaty teenager, who no doubt drove the sales of guitars through the roof as the entire world dreamed of being able to play like them.
Let’s take a fun look at some songs graced by these deities, and quantify their impact with our Tag Demo.