AI Insights

Golden Globes winner Naatu Naatu from RRR is historic
Indian film RRR’s Golden Globe-winning song sounds unlike any previous winner

High-energy electronic tracks don’t typically catch the ear of those judging the Golden Globes, but RRR’s ‘Naatu Naatu’ was different.

Alien tentacles in an underwater scene to accompany story on ocean film music such as Avatar: The Way of Water
Why Avatar 2’s soundtrack is more nature doc, less deep-sea sci-fi

Few movies have made you want to get into the water as Avatar: The Way of Water. We dig into how Simon Franglen’s soundtrack helped, with the help of AI.

What did the highest-grossing films of 2022 sound like?

What music trends can we see in this year’s biggest blockbusters? Even in a world filled with franchise movies, music is remarkably diverse.

What’s different about TikTok’s biggest hits in 2022?

What could music on TikTok tell us about our collective psychology? We used AI to compare the top 10 songs on the platform to last year.

Sound of 2020 Hero Image
How did 2022 sound? AI analyses most streamed tracks

Before we head into December’s blizzard of festive tunes, we thought we’d look back over…

Taylor Swift broke records when her tracks took all the spot in the Billboard Hot 100 Top 10.
Taylor Swift’s Midnights has broken so many records – What does she know we don’t?

Aside from her celebrity clout and her album-first release strategy, is there anything in the music that could hint at why Midnights was so successful?

The London Scene: How does it compare to the rest of the uk?

What are the sonic qualities of tracks that land with audiences inside and outside London? We look at data from Shazam charts with our AI to find out.

Spotify’s Billions Club: What can catalogue owners learn about investment from the most streamed songs in the world?

AI helps us determine that specific musical moods are more common in high-streaming deep catalogue tracks. Here’s how that can aid music catalogue investment decisions.

Enhanced moods for Beyonce
New Moods: Help your users find precisely the music they’re looking for

Finding the right track for a video, playlist or social content has never been easier, thanks to nuanced, granular mood tags from Musiio.