Li Xiao'an

Musiio's resident Music Strategist and Music nerd. I ran an orchestra for 5 years, a virtual industry community of 7000 for 3 years, and currently run a small globally distributed creative audio team and compose commercially. I also like rocks and cats.

30 Articles Published | Follow:
Do Music Tastes In The UK Differ From Global Preferences?

What does 2 years of Spotify Top 200 charts from the UK and Global tell us about the difference in music preferences?

Predicting Song Streams And Artist Popularity With Artificial Intelligence.

Can you tell how popular an artist is, just by analyzing a single song? Can you tell in advance how many streams that song will get on Spotify?

In this small-scale pilot study, a collaboration between Musiio and Meddling A&R, we aim to determine whether our Hit Potential Algorithm can be used to predict the success of a song and the size of that song’s artist(s)’ fanbase.

Billboard Hits Show Trends, But Viral Music Is Unpredictable

Carefully analyzing billboard hits over the years can reveal useful patterns in music consumption. Artists and record label executives can act on these to ride the wave of a trend or get off before it becomes unfashionable.

We analyzed 5200 Viral songs across 2 years, from the Spotify Viral Top 50, and found that the data was much more random than contrasting data from Spotify Top 200 music in the same period.

Viral Music versus Billboard Hits – What’s The Difference, Really?

Musicians today measure success by virality or streaming numbers. Ideally, of course, you’d have both, but the truth is that only a small proportion of songs “make it” on both counts. What can we learn by using our Tag API to analyze viral hits, billboard hits, and the rare songs that manage to do both?

To answer this question, we looked at 104 weeks of 2 separate charts over the last 2 years (July 2019 to July 2021): the Spotify Weekly Top 200, and the Spotify Weekly Viral 50.

Hip Hop Chart-Toppers Have Been Overwhelmingly Male For 2 Years

Analyzing the Global Spotify Top 200 charts about the state of gender representation in Hip Hop.

Which Musical Tempos Are People Streaming The Most?

Choosing the right tempo may have an effect on your song’s likelihood of making it to the global charts, or even how many times it is streamed. So which tempo is best? To illuminate this subject, we used our Tag API to analyze 1806 songs from the Spotify Global Weekly Top 200 charts, gleaned from 104 charts between 2019 and 2021.

We Analyzed 2 Years Of Music To Find Out If Male Or Female Voices Get More Streams.

The question of gender equity is an important one in the music industry, and data has the power to stimulate useful discussions that can lead to change. So we decided to ask: are men and women equally represented in popular music? And if representation is not equal, why?

To answer these questions, we gathered the last 2 years of Spotify Top 200 Weekly charts – 104 weeks in total. Every week, 200 songs make it to these charts by virtue of their streaming numbers. That’s 20800 songs in total. After eliminating duplicates, we found that there were only 1806 unique songs. We analyzed these songs and our results are as follows:

What Are The Most Popular Moods In Viral Music?

We analyzed 1587 songs that made it to the USA Spotify Viral 50 charts during 2019 and 2020 to find out which Moods were most popular and correlated with commercial success.

What Does AI Think Of “Guitar God” Versions Of Music?

For a time, guitar gods roamed the earth. Steve Vai, Yngwie Malmsteen, Paul Gilbert – the idols of many a sweaty teenager, who no doubt drove the sales of guitars through the roof as the entire world dreamed of being able to play like them.

Let’s take a fun look at some songs graced by these deities, and quantify their impact with our Tag Demo.