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Which mood set is right for your audience?

Which mood set is right for your audience?

Understanding Moods - which mood set is right for your audience?

As a catalogue manager, you need to create the best experience for your users. But not every user has the same musical vocabulary, or the same level of experience navigating large music libraries. That’s why we have two mood sets: Standard and Enhanced.

We’ve explored the mood sets individually over the last couple of blog posts, but this time we’ll aim to answer the question: “Which mood set is right for your audience?”

Simply put, the Standard Moods (V1) classifier is easily understood by casual listeners. It offers 15 tags, with 90 per cent accuracy. Tags include broad, easily understandable definitions such as Happy, Sad, Dramatic and Romantic. The Standard Moods are fantastic for wide catalogue searches.

The Enhanced Moods (V3) classifier is more nuanced with 41 moods, again with 90 per cent accuracy. It’s better suited to users with a greater musical vocabulary, and those experienced in music catalogue navigation. Mood tags include Melancholy, Playful, Restless, Frantic and more. The Enhanced Moods classifier is for deeper dives into a catalogue, when you need to locate a track with a more specific feeling quickly. 

An example

A very real example is trying to find ‘Uptown Funk’ by Mark Ronson in a large music catalogue. A less experienced user could find it with the Happy mood tag from Standard Moods and the Funk genre tag.

A more experienced user could do the same more quickly using their refined catalogue search knowledge. They might search using Enhanced Moods: Dancy, Energetic, Playful, and even specify a tempo range and an energy level.

What’s right for you?

To summarise, if you’re a catalogue manager considering ways to improve user experiences, it’s critical to consider the level of your users.

Both Standard and Enhanced moods offer valuable data for refining navigation. The Standard Moods set is also ideal for narrowing the search for the perfect track, while the Enhanced Moods set can be a precision tool for zeroing in.

Therefore, if your users have different levels of experience – for example, both new video creators and seasoned sync professionals – we recommend using both mood sets. In practice, most catalogues will see user experience benefits from using both.

Have another question? Want to try out AI tagging on your own catalogue? Drop an email to sales@musiio.com, fill out our contact form, or get in touch via Twitter or LinkedIn.


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